Analytics Dashboard Business-Feature
What does the Analytics Dashboard do?
The Analytics Dashboard shows you the real revenue impact of your marketing actions. Instead of just seeing if something is active, you see what it brings.
Access
Marketing > Marketing Suite > Analytics (in the Admin navigation)
Or: Dashboard > Analytics button (top right)
Overview Tab (visible for all tiers)
KPI Cards
KPI | Description |
|---|---|
Active Actions | Total number of active rules across all modules |
Free Product Actions | How often free products were awarded (time period) |
Discount Used | Bundle discount volume in the time period |
Total Discount | Total bundle discount since installation |
Upsell Popups | Active/Total ratio |
Activity Chart
Time series diagram with two lines:
Blue: Bundle discount per day
Green (dashed): Free product awards per day
Top Campaigns
Table of the 5 most used campaigns with name, type, and usage count.
Module Overview
Progress bar per module: How many rules are active vs. configured.
Revenue Impact (Business)
The most important section of the dashboard. Shows three core metrics:
Estimated Additional Revenue (green): Total order revenue from orders containing bundle discounts
Discount Used (red): Sum of discounts granted
Net Effect: Revenue minus discount — shows whether the actions are worthwhile
Below that:
AOV uplift badge: How the average cart value has changed
Detail rows per module
Note: "Estimate" — based on order data, not exact tracking
Smart Recommendations (Business)
Data-driven action recommendations, sorted by priority:
Yellow (Opportunity)
"Test was triggered 0 times in the last 30 days — lower the minimum cart value"
"Bundle is active but was not applied — check visibility"
"No upsell popup active — upsells increase cart value"
Red (Critical) — only for real issues
"Average discount very high — check your margin"
Recommendations are clickable and navigate directly to the affected module.
Insight Layer
Short insights appear automatically below the KPIs, revenue impact, and chart:
"Your average discount is 15 EUR per application — check if that's worthwhile long-term."
"Actions increase your cart value by +7 EUR on average (12%)."
"Free products were used in 42 orders — average cart value: 78 EUR."
These insights are based on real data and adapt automatically.
Additional Tabs (Business)
Revenue Influence
Bundle discount over time (detail chart)
Contribution per module with bar chart
Campaigns
Complete campaign table of all modules
Sortable by name, type, usage, status
"Never used" badge for active campaigns without usage
Funnel
3-stage funnel: Configured > Triggered > In Orders
Based on real data (no estimates)
Cart & AOV
Average bundle discount
Free products awarded (total)
Total discount volume
Cart goal performance (active goals, configured goals)
Time Period
The time period can be selected in the top right: 7 days, 30 days, 90 days, 1 year.